Miles Mark Fischer take on cults was initially surprising to me, because of the connotation that this term usually carries. And Fischer is certainly aware of this term, but uses it throughout the text in an attempt to reclaim and re-contextualize the word. He is critical and concerned of the formal attitude of the traditional church, which he thinks sometimes are too steeped in the idea of tradition and organization that it does not do enough to really speak to the people and address social issues. The cults are not held by these chains of bureaucracy and consequently seem to be able to do much more and are more willing to challenge the statue quo. Fischer reminds his reader that at some point every religious organization was a cult, and that people should focus more on the core ideals of an organization rather than whether they are considered official by an authority.